When a mom objects to the noise coming from her daughter’s bedroom, she tells the birthday revelers to “take it down a notch.”
There in the midst of it all is a bovine party animal which turns to the birthday girl and says, “Thanks for hanging me out to dry there, Madison.”
Madison is shown holding an ice cream cone.
The 30-second commercial will air during next Sunday’s Super Bowl. (See video above.)
The commercial is part of the “Make Us Part of Your Family” national advertising campaign by the California Milk Advisory Board.
The idea is to show that California dairy products are a part of family life — from meals to special occasions and celebrations, CMAB spokesperson Jennifer Giambroni told Dairy Herd Network.
"Ninety-nine percent of California dairy farms are family-owned, and California dairy products are a trusted, important part of family meals," says Michael Freeman, vice president of advertising for the California Milk Advisory Board. "This campaign gives us a chance to highlight both in an entertaining way."