It tugs at your heart, the ad with sad-looking dogs and cats asking “What did I do wrong?” and “Will I die today?”

The dogs and cats can't fight back against animal abuse, but people can. "For just $19 a month, you can join the Humane Society of the United States in our fight to eliminate animal abuse everywhere,” the ad encourages viewers. 

Yet, investigations into HSUS spending show that the organization spends very little of its money on local pet shelters for dogs and cats. According to this ad from HumaneWatch, only one penny of every dollar donated to HSUS goes toward local pet shelters.

Much of the money goes instead to fund-raising, salaries and benefits and attacking animal agriculture, as this ad from Missouri Farmers Care points out.

The various ballot initiatives taken by HSUS against animal agriculture require lawyers. So, HumaneWatch and The Center for Consumer Freedom have released a video (see above) as a parody of HSUS fund-raising techniques.  

“For just $19 a month, you can join the Humane Society of the United States in our fight to hire more lawyers,” the video says.