And the winner of the Greek yogurt Super Bowl showdown is…

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Dannon, Full House, John Stamos, Uncle Jesse, Danny Tanner, Joey Dannon, Full House, John Stamos, Uncle Jesse, Danny Tanner, Joey

Chobani may know a thing or two about Greek yogurt as the nation’s top producer, but when it comes to Super Bowl advertisements, the company is still a greenhorn.

Compared to Dannon Oikos and their small “Full House” reunion, Chobani’s yogurt-loving bear didn’t resonate with audiences. Even featuring a Bob Dylan song failed to win over votes for top commercial of the evening.

Click here to watch Chobani’s commercial or here for the Oiko’s spot.

In USA Today’s “Ad Meter,” neither commercial did especially well, with both ending in the middle of the pack. However, Dannon did fare slightly better, scoring 6.15 to Chobani’s 5.68. Read more from the “Ad Meter” here.



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AWJ    
February, 04, 2014 at 06:31 AM

AddThis says Chobani "far exceeded Dannon Oikos generating 4X more social lift than Oikos during the game."


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