First, it was a carton of Shuhua milk showing up on the American TV show, “The Big Bang Theory.” Read more.
Now, it’s an advertisement for Yili milk showing up on the sides of buses in London, as this article points out.
The advertisements have Londoners perplexed because you can’t buy Yili brand milk there.
But with the Olympics in town and an international audience on hand, it is part of a coordinated campaign to highlight the healthy lives of the Chinese people.
And, they chose to do it with milk.
Despite scandals involving their dairy industry, there is huge growth potential in the Chinese market. See “China matters!”