The Dairy Calf and Heifer Association (DCHA) has introduced a new logo and brand identity.

Dairy Calf and Heifer Association unveils new brand identityThe fresh, new look symbolizes the Dairy Calf and Heifer Association’s goal to update and modernize its vision to be the industry-leading source of calf and heifer nutrition, providing industry standards for profitability, performance and leadership that will help members improve the vitality and viability of their individual efforts and that of their business.

“The board of directors is very excited to share DCHA’s fresh new look and feel with the dairy industry,” says Jack Banker, calf and heifer raiser and current DCHA president. “The new logo is just one of the many changes underway to help drive the organization back to its core vision of being the leading source of calf and heifer raising knowledge.”

The logo and brand identity were approved by the Dairy Calf and Heifer Association board of directors on Sept. 30 and will be integrated throughout membership and marketing efforts as the organization continues to refocus its efforts.

Plans are under way for the 2014 annual conference, themed “Be a ‘Driver’ of Change.” It is set for April 1-3, 2014, in Green Bay, Wis. Conference details and registration will soon be available at

For more information or to join DCHA visit:, phone: (855) 400-3242 or email: