2) Pizza Globally – The checkoff’s work with Domino’s, Pizza Hut and Papa John’s has moved more than 100 million pounds of U.S. cheese into the Pacific Rim.
3) McDonald’s – The partnership with McDonald’s has become the model for other checkoff partnerships. DMI provides expert staff in food science, sustainability, nutrition and schools at McDonald’s headquarters, resulting in billions of pounds of additional sales.
4) Taco Bell – In 2013, its first year of partnership with DMI, Taco Bell estimates it will move 1.7 billion pounds of milk; it projects to use 2 billion pounds in 2014. Its parent company, Yum Brands, has asked DMI to look across all of its businesses to provide counsel on developing a strategic nutrition approach for its menus.
5) Food Safety – The Innovation Center for U.S. Dairy®, whose board includes 34 chairmen or CEOs in the dairy industry, has enlisted the support of 350 companies, including co-ops, processors and retailers. These companies dedicate more than 1,000 staff members and money and other resources to work on checkoff priorities. “In the past two years, the Innovation Center’s Food Safety Committee has trained more than 1,200 people at plant level – at no cost to the checkoff,” Gallagher said.
6) USDA Grants to Farmers and Universities – Earlier this year, as a result of the work of the Innovation Center’s Sustainability Council, USDA awarded $10 million to land grant universities to fund on-farm research programs in sustainability. This is in addition to $110 million in grants the checkoff has received for conservation improvements, research, renewable energy and improved efficiency, Gallagher said.
7) Nutrition and Product Research – In addition to a $13 million investment from DMI, the dairy checkoff has brought in another $75 million of funding from government grants, companies and countries. “That $88 million goes to dairy centers and land grant universities to accelerate important research, such as the value of milk fat in the diet,” Gallagher said.
8) Fuel Up to Play 60 (FUTP 60) – In only three years, with the work of state and regional dairy checkoff staffs, FUTP 60 has reached a number of important milestones, including:
- 14 million students are eating healthier
- 14 million students are more physically active
- 1.5 million students are eating school breakfast at school that includes milk, cheese and yogurt; 85 percent of these students take fluid milk with their meal.
- 80 business cases developed by state and regional dairy checkoff organizations “prove that we have the models to sell more dairy.” The models “give students a better product experience, increase sales and create the positive life-long values toward dairy,” Gallagher said.
Partner contributions to expand FUTP 60 have reached $5.5 million. This includes $250,000 from Domino’s several years ago and money from other companies, including Quaker, Jamba Juice and Microsoft.
“These examples are just part of the story of how the dairy checkoff is turning potential sales into actual sales,” Gallagher concluded.