The checkoff-funded National Beef Quality Assurance program needs dairy farmer input for the 2011 National Beef Quality Audit.

The survey, located at, will take approximately 10 minutes to complete and is of importance not only to the beef industry but also the dairy industry.

Dairy cattle represent a significant source of the United States beef supply. Twenty-five percent of all beef comes from dairy cattle, including cull cows and dairy steers. This equates to 1.5 billion pounds of meat every year.

The National Beef Quality Audit is conducted approximately every four years and has provided important benchmarks to the U.S. beef industry since 1991. Previous surveys have assisted in identifying challenges and opportunities for dairy farmers and cattle producers. This year, the survey aims to find out what dairy producers are doing on their own farms, and to get a producer view of what quality is and “how do I as a producer affect the product in the end.”

Survey results are important to both dairy and beef producers. “The information we collect helps to identify industry benchmarks and guide future programs to improve beef quality,” says John Freitag, executive director of the Wisconsin Beef Council. The survey will also help to identify challenges and opportunities.

The survey can be found online at The checkoff hopes to have 10,000 producer responses, so your opinion does matter!