New Zealand Herald reports Fonterra will expand its online auctions by adding cheddar cheese starting Tuesday, July 19.
The New Zealand dairy giant already offers whole milk powder, skim milk powder, butter milk powder and anhydrous milk fat, an industrial butter. Milk protein concentrate and rennet casein will be added on May 17.
Fonterra's director of optimisation, trading and sourcing Ian Palliser said the inclusion of cheddar cheese provides customers a wide range of products on a world-class platform.
Fonterra is approaching its third year of online auctions and online product sales have reached over US$3.3 billion globally. Online auctions make up almost a quarter of the company’s total sales.
Source: New Zealand Herald