“Through Gen YOUth, we are building a team of players who are committed to combating childhood obesity. We hope that moving forward, more influencers will respond to our call to action and join us in taking an active role in eradicating the largest public health issue of this generation,” said Gen YOUth CEO Alexis Glick. “As the mother of three young boys, I know how important it is to teach healthy choices. But if there isn’t support in the school environment, we lose all the momentum we’ve gained at home. We need to tackle this issue from all fronts.”
The Foundation is governed by a Board of Directors representative of organizations across the public, private and health professional sectors. Members include National Dairy Council CEO Tom Gallagher, the Foundation’s chair; 16th U.S. Surgeon General Dr. David Satcher, known for first labeling childhood obesity an “epidemic;” National PTA President Charles Saylors; former NFL player and FOX Sports commentator Howie Long; Washington Post Senior Associate Editor Lally Weymouth; Top Chef All-Star Carla Hall; LALA USA CEO Steve McCormick; and Purdue University Foods and Nutrition Department Head Dr. Connie Weaver.
Glick, a former financial executive and media personality, will oversee the Board of Directors.
Gen YOUth Foundation is launched with initial funding from four founding partners: Domino’s Pizza, Kraft Foods, LALA USA and Leprino Foods, with additional funding from dairy farmers through NDC. It invites business and philanthropic partners who share in its mission to join its efforts in pursuing a sustainable solution to the childhood obesity epidemic and help ensure that America’s children have access to the health and wellness information to help them succeed.
To join Fuel Up to Play 60 and learn more about the program, please visit http://www.fueluptoplay60.com/. To get involved with Gen YOUth Foundation and to learn more about how to make a serious impact on the health of America’s youth, please visit http://www.genyouthfoundation.org/.
For more information about the checkoff, visit www.dairycheckoff.com
Source: Dairy Management Inc.