Harvest PR & Marketing, Inc., Minneapolis, MN, has once again awarded its Seed to Succeed nonprofit PR grant, valued at $20,000, to the AgChat Foundation, an organization dedicated to empowering farmers and ranchers to effectively tell their story using social media.

"We remain committed to helping the AgChat Foundation spread its 'agvocacy' message to farmers and ranchers, as well as to the consumer public," says Heidi H. Nelson, principal of Harvest PR & Marketing, Minneapolis. "By extending our public relations support through 2011 and doubling our total commitment to the nonprofit, we will be able to build on the foundation's first-year successes."

AgChat Foundation, which celebrated its one-year anniversary April 5, debuted the "Agvocacy 2.0 Training" in Chicago last August for a select group of 50 farmers and ranchers, and earned a coveted spot on the SXSW Interactive Festival in Austin, Texas, last month.

Currently, Harvest PR is leading a consumer-targeted media relations program spotlighting success stories of the farmers and ranchers who've established or enhanced their social media presence, and have successfully connected with consumers as a result of AgChat Foundation training and support. Harvest PR also recently spearheaded the nonprofit's "Class of 2.0 Reunion," in which Agvocacy 2.0 Training graduates reunited on Facebook and Twitter and recommitted to their social media goals.

Jeff Fowle, AgChat Foundation president, said he's excited about the PR Grant renewal: "With a full year under our belts, the Seed to Succeed grant provides needed resources to continue building awareness of our mission, and to help manage our organization's reputation."

Harvest PR created the Seed to Succeed PR Grant in 2009 to annually support one worthy not-for-profit cause or organization that serves to better agriculture. Applications for the 2012 PR Grant, valued at $25,000, are due Monday, Oct. 31, 2011. Details at www.harvest-pr.com.

About AgChat Foundation, Inc.

A group of farmers created the AgChat Foundation after connecting through the now highly visible #AgChat community on Twitter, a weekly moderated chat where agriculturists discuss various issues, tell their farm stories and identify ways to connect with people outside of agriculture. The Foundation strives to educate and equip "agvocates" with the skill set needed to engage on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services, giving them the knowledge to unlock new tools to effectively tell their story.

About Harvest PR & Marketing, Inc.
Harvest PR, with offices in Minneapolis and Portland, Ore., is a communications boutique serving clients in the agriculture, food, health, consumer products and travel industries. Food and agriculture clients include Pear Bureau Northwest, Oregon Hazelnut Marketing Board, Cotton Incorporated, National Cottonseed Products Association, U.S. Apple Association, Southern Peanut Growers, The Mosaic Company, CommodityUPDATE and the AgChat Foundation. Visit www.harvest-pr.com

Harvest pr awards grant to agchat foundation