The Facebook nation and twitterverse exploded with outrage when the E6 undercover video was released by Mercy for Animals. The outraged were a surprisingly diverse group ranging from dedicated animal activists to animal ag people.
Although animal rights people and animal ag people rarely agree on anything, including when the sun rises in the morning, they spoke with a unified voice on this atrocity.
“It has just plain %^$# got to stop!” (Phrasing is mine; the attitude is wide-spread, however.)
This quickly issued dairy industry statement courtesy of NCBA disavowed and condemned the practices exposed on the video.
Dairy Industry Statement: April 20, 2010 -- The actions depicted on the Mercy for Animals video are appalling and completely unacceptable. The dairy industry takes claims about animal mistreatment very seriously, and we trust that state and local authorities will respond aggressively to investigate this particular case and take appropriate action. The actions in this video do not reflect the practices of the thousands of hard working dairy farm families across the U.S. who care for their animals every day. Dairy farmers and their employees take this responsibility very seriously. Texas' dairy farmers, as well as dairy farmers across the country, are as outraged by this video as the public. The dairy industry is committed to animal well-being, and has proactively put in place several initiatives reinforcing this commitment.
Tom Field, Ph.D., a Colorado rancher and Executive Director, Producer Education National Cattlemen’s Beef Association, issued this statement: “Beef Quality Assurance (BQA) guidelines, which are funded by The Beef Checkoff and have been in place since 1987, emphasize the humane treatment of cattle. According to BQA, euthanasia is humane death occurring without pain and suffering.
The decision to euthanize an animal should consider the animal’s well-being, and when euthanasia is necessary, BQA clearly states it should be done by either a trained employee or a veterinarian in accordance with the American Association of Bovine Practitioners (AABP) guidelines.
BQA program guidelines were developed, and are continually updated, in partnership with leading animal health experts including AABP. BQA guidelines, which are available in both English and Spanish, are put into practice through hands-on training programs for cattlemen and their employees.
The beef industry is a leading advocate for research funding to close knowledge gaps and implement the best science-based practices on all cattle operations. The BQA Code of Conduct states that abuse of animals will not be tolerated. We believe any individual who witnesses inappropriate animal treatment is responsible for making every effort to stop it immediately.”