But the one thing to remember when listening to conversations about dairy online is to know when to join the conversation and when to leave well enough alone.
Griffin advises to evaluate the messenger. “Know who the person is behind the comment. We need to have conversations with people not living in agriculture every day.” Don’t waste time having conversations with anti-agriculture or anti-dairy people.
There is no exact science to jumping into a conversation, she says. If the person commenting or having the conversation is never going to see your side let the conversation go. “You’re looking for the people who are just uninformed due to something they read and don’t have a personal contact in the agriculture industry. Engage in conversations with those people, become their contact.”
Dairy Management Inc. recently hosted a Webinar for its myDairy advocates on social listening. To view the Webinar go to: www.myDairyToolkit.com. If you are not a member of the myDairy program, email, myDairy@rosedmi.com.