My Beef Checkoff - March dairy edition

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Have You Herd…

…Listen to dairy producer Joyce Bupp talk about the importance of the beef checkoff.

… Get the latest audio updates from a BQA-funded webinar, hosted by the Dairy Calf & Heifer Association, featuring Dr. Mike Apley.

National Beef Cook-Off Kicks Off!

New Easter Traditions

This Easter while the kids are visiting Peter Cottontail and hunting for colorful eggs, why not pop a roast in the oven? Not just any roast will do though. Impress your family and friends with a new tradition and a beautiful beef roast.

Although roasting may require a bit more time, it really is a simple method because it requires little attention. And the flavor you get from that beef roast is distinctly different than any other cooking method. So break away from the mold and serve one of these roast recipes from the beef checkoff:

Make sure you check out Roasting Guidelines, courtesy of the beef checkoff, for fool-proof times and temperatures no matter which roast you choose. And don’t forget that your awe-inspiring roast will need to be carved, so make sure to watch a video on Oven and Pot Roasting.

And for more great meal ideas, visit the checkoff-funded Beef. It’s What’s For Dinner. website.

Checkoff to Visit DFA Meeting

Later this month, your beef checkoff will visit the Dairy Farmers of America (DFA) annual meeting and trade show in Kansas City, Mo., to share beef checkoff information with dairy producers.

To see when and where your checkoff representatives will be, visit the calendar of events.

How Are You Getting Involved?

Our featured blog this month is A Brad Influence, by Brad Copenhaver. A former National Beef Ambassador, Brad is currently a junior at Virginia Tech studying agriculture economics and political science. On A Brad Influence, Copenhaver puts his passions to work in thoughtful posts like An Agvocate’s Dilemma.  

Brad is also a graduate of the checkoff’s Masters of Beef Advocacy (MBA) program. If you’re interested in getting involved in sharing your agriculture story, complete the online MBA application and get started today!

Getting To The Meat Of Things

Media increasingly are suggesting that consumers have a “meatless meal” once each week for nutrition and/or environmental health reasons. With a slew of such Meatless Meals/Meatless Mondays recommendations out there, the beef checkoff is developing response materials. These “Good for you, good for the planet” messages reinforce beef’s role in a healthy diet; in addition, information about the environmental sustainability commitment of cattle farmers and ranchers will be prominent throughout the materials. Materials including the “Don’t Miss Out On the Benefits of Naturally Nutrient-Rich Lean Beef” fact sheet, available on BeefNutrition.org, can help combat myths about meatless meals.

Find the Culinary Team on Facebook!

The checkoff's Culinary Innovations Team is now on Facebook. "Like" us and you'll get special access to the team and a behind-the-scenes-look into the many activities happening in the Beef Culinary Innovation Center. From food production to testing, we'll take you along with us!


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