Nelson isn’t alone. Since the film was released in September, many farmers, ranchers and their supporters have readily voiced their opinions. Read, “Dear Chipotle: Farmers respond to ‘scarecrow’ ad.
Some have taken to Chipotle’s own Facebook page to speak up:
“It is sad.. that a company would take a shot at the hard working people of america, to create a sappy, misleading commercial. Very sad. Anyone who saw the commercial, or the game, do research. Don't let chipotle create your view of agriculture. Last night, I was up thinking of the name of my next calf that will be born. Sounds rather caring doesn't it? Farmers care about their animals,” one comment said.
“I will NEVER eat with you again! You have just slapped EVERY farmer in the face! You have just shown your true colors with this utterly disrespectful "marketing" video!” one farming advocate wrote.
“There are literally millions of people involved in agriculture from farm to plate. You are demonizing people that are honest and hardworking, simply because you disagree philosophically with the way they produce food. I know cattle feedlots that contract cattle through packing houses for YOUR beef supply, and I think you're misleading the public,” another commented.