New website tool puts food facts at consumers' fingertips

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Websites looking to help answer consumers’ questions about food now have access to a new widget from www.BestFoodFacts.org that allows readers to submit questions from their sites directly to experts who provide credible and balanced information. BestFoodFacts.org features more than 150 university-based food system experts who have done the research and serve up unbiased answers in blogs, infographics, podcasts and videos on all things food.

Food Facts “Today’s consumers are asking more questions about food: Is organic healthier? Should I eat GM foods? Are there antibiotics in my meat?” said Roxi Beck with Best Food Facts. “They want balanced information to make informed choices. With the new widget, we’re providing organizations, companies, associations, bloggers and others with a tool their readers can use to access quality information.”

Created by The Center for Food Integrity, a not-for-profit organization whose mission is to build consumer trust and confidence in today’s food system, Best Food Facts aggressively tracks trending topics and solicits questions from readers – providing prompt expert feedback on issues in the news. Anyone can submit questions and receive expert responses within as few as 24 hours.

The new Best Food Facts widget can be embedded on websites in both horizontal and vertical formats allowing readers to submit questions directly to www.BestFoodFact.org. Instructions to embed the widget can be found at www.bestfoodfacts.org/ask-an-expert. For additional information, contact Roxi Beck at roxi.beck@bestfoodfacts.org.



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