California maintains a commitment to the best practices in environmental impact and sustainability, animal welfare and food safety, and continues to produce more "fresh" and "natural" products than any other state. The California poultry industry alone sustains more than 25,000 employees and accounts for 22 percent of the state's agricultural sales.
Additional survey findings include:
- Consumers rank poultry (71 percent), produce (79 percent) and milk (78 percent) as the most important food to be California grown.
- More than half of Californians "often" or "always" purchase fresh, local foods (74 percent - milk, 65 percent - poultry, 80 percent - produce; 57 percent - meats) which is in stark contrast to the national average revealed in a 2010 survey by Yale and George Mason universities showing that just 26 percent of U.S. consumers "often" or "always" purchase fresh, locally-grown foods.(1)
- More than 77 percent of California consumers agreed that California has larger bounty/more fresh, locally-grown foods than other parts of the country.
- More than half of respondents were unaware of, and responded negatively to, the fact that nearly half of fresh chicken sold in grocery stores is shipped from states outside of California from as far away as Arkansas and Texas. More than 43 percent of respondents would refuse to buy fresh poultry if they knew it took longer than 48 hours to be delivered to their store.
- 83 percent of Californians say they are more likely to buy fresh chicken that has been grown on farms located in California than grown in other states.
Family-owned Foster Farms, with a more than 70-year legacy of chicken farming in California, joins the California Poultry Federation and other leading agricultural groups supporting Eat Local, Buy California Grown. The company has launched a new communications program devoted to its fresh, local chicken production in California. Foster Farms raises all chicken sold in California on private ranches throughout the state, allowing its chicken to be delivered truly fresh to stores within 48 hours or less, unlike out-of-state chicken which could take four days or more. The 48 Hours program includes new television advertisements featuring the fan favorite Foster Imposters on location in California. The program also includes participation at several consumer events throughout the state. Consumers can learn more about the Imposters' appearance at events and get ideas for cooking locally at www.facebook.com/fosterfarmseatlocal.