A team of cheerleaders from South Dakota won the national ‘got milk? Be Strong Challenge by touting the benefits of chocolate milk.
“We honestly all love chocolate milk,” Dakota Spirit Magnum cheer squad member Cassie Wilka told KLDT News.
"It's filled with electrolytes, calcium, protein, and other stuff that really just helps us rebuild and refuel after practice,” said cheerleader Courtney Belden.
See their video.
By emphasizing the sports aspect, the cheerleaders tapped into a growing body of research that chocolate milk is a good “recovery drink” after vigorous exercise. Read more.
More than 100 teams from around the country entered the competition. As grand prize winners, Dakota Spirit Magnum will receive a $5,000 grant and a photo shoot for a new ‘got milk?’ print ad.