In 2007, the government agency that regulates broadcasters in the United Kingdom introduced a new set of rules designed to crack down on junk-food advertisements on children’s programming.

Among the “junk foods” items banned: cheese.

The UK regulators reacted to total fat or calories in 100 grams (or 3.5 ounces) of cheese, despite the many positive nutritional benefits that cheese has to offer. Ironically, the regulators had no problem with diet cola, a product devoid of nutritional value. Diet-cola manufacturers could continue advertising to children, as pointed out in this editorial in Dairy Herd Management.

The U.S. dairy industry hopes to avoid a similar situation.  

Last week, the Dairy Research Institute called on educators and other influencers to focus on the overall nutrient profile of dairy products rather than emphasizing "what to avoid," such as sodium, certain fats, and added sugars. See “Dairy Research Institute calls on change in paradigm on dietary guidance.”

"... turning the paradigm toward choosing nutrient-rich foods rather than nutrient avoidance is a critical step toward improving the quality of the American diet,” says Greg Miller, president of the Dairy Research Institute. 

Dairy is a source of protein, potassium, riboflavin, zinc, phosphorous, vitamin D and calcium. 

“Research has found that educating consumers about the nutrient-rich-foods approach to eating is a feasible and effective way to promote healthful shopping and eating patterns and improve diet quality,” according to the Dairy Research Institute.