The CropLife Ambassador Network (CAN) is turning to all involved in modern agriculture for help in sharing our real story with youth by hosting its first YouTube-style video contest.

The contest which runs through Nov. 1, 2011 asks participants to create a five minute or less video depicting how Modern Agriculture is one of the following...

1. Important to everyone

2. Cutting Edge

3. Sustainable

4. A Way of Life

The contest runs through November 1 but has two entry periods. Video submission for the first period is July 30, 2011 and for the second period is November 1, 2011. Submissions from each period will be judged separately and awarded 1st, 2nd and 3rd place. Awards for each period are: 1st place $500, 2nd place $300, 3rd place $200. For complete contest guidelines visit

Agriculture has a story to tell and who better than those passionate about it. The videos will be used in elementary schools across the Midwest by the CropLife Ambassador Network volunteers. "Our volunteers visit thousands of elementary school children every year and these videos will allow them to bring a bit of real agriculture into the classroom," said CAN program coordinator Janet Braun.  

Agriculture provides almost everything we eat, use and wear on a daily basis. But too few people truly understand this contribution. This is particularly the case in our schools, where students may only be exposed to agriculture if they enroll in related vocational training.

Each American farmer feeds more than 144 people ... a dramatic increase from 25 people in the 1960s. Quite simply, American agriculture is doing more - and doing it better. As the world population soars, there is an even greater demand for the food and fiber produced in the United States.

Source: CropLife Ambassador Network