Alliance releases animal welfare brochure

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The Animal Agriculture Alliance has released a new brochure highlighting producer-driven animal welfare programs. The brochure, sponsored in part by the United Soybean Board, highlights programs developed by 11 agriculture and food associations and emphasizes the often-overlooked fact that animal welfare is a high priority of America’s farmers and ranchers.

In July 2006, The Washington Post featured an article titled ''Is There Anything Left That We Can Eat?'' that touched, in part, on animal welfare. This brochure is intended to help people understand that strong, healthy animals are critically important to America’s farmers and ranchers.

''Though public concern over animal welfare is a recent development that only emerged mainly in the 1980s, animal welfare has always been critical to America's farmers and ranchers,'' says Kay Johnson, executive vice president of the Alliance.

Currently, nearly every farm animal organization has an animal welfare program developed by independent experts including veterinarians, scientists and others with experience and expertise providing care for farm animals. These experts constantly refine and improve these guidelines to keep pace with new research advances. These guidelines affect all meat, dairy and poultry products found in most retail outlets, with some brands adding additional requirements.

The Alliance brochure provides a summary of each program, as well as contact information for each organization. The brochure and all information are available to the public via the Alliance website at (under the Animal Welfare tab) and each individual program is featured on the relevant organization's website.

Animal Agriculture Alliance

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