The year 2009 was marked by almost unprecedented crisis which had a domino effect around the world. However, in the midst of crisis, many organizations renounced the danger and chose instead to embrace the opportunities presented.

This resilience and ability to ‘Bounce Back’ is the theme of Alltech’s 2010 North American Lecture Tour. Speakers on the 21-stop tour, taking place from Jan. 10- 22, will explore how agriculture and the animal production industry can bounce back from an arduous year of high raw material prices and low profits and bounce forward to a year of growth and profitability.

“The Bounce Back lecture series will focus on how to succeed in life and in business -- it is a forum for solutions. We invite attendees to bounce back from the challenges of this past year and to bounce forward with optimism, with innovative technologies and with a fresh approach.  We also want to discuss how we as an industry need to bounce back, satisfy consumer demands, and put ourselves on more solid footing for the future through branding,” says Alltech President Pearse Lyons.

The ‘Bounce Back’ program will present nutritional and business strategies that companies can employ to ensure strong earnings and to increase profitability in 2010. Industry concerns such as an ever-increasing demand for traceability and the inability to secure consistent raw materials will be addressed. Building sustainable teams through the training and development of employees, strategy formulation as well as establishing progressive management systems will be explored.

The ‘Bounce Back’ program is based on a model that Alltech has successfully implemented across its global offices and facilities. In a year of crisis, this model has enabled Alltech to continue to increase sales as well as build five manufacturing facilities around the world and opening an eco-friendly co-generating plant in Serbia. Alltech also opened a new facility in Clovis, New Mexico, increasing its North American regional offices to 11 different sites which range in capabilities from customer marketing support to local production to laboratory services. 

Alltech has made traceability a core component of its business strategy over the past five years through its unique Alltech Quality System covering its entire supply chain, which has been recognized around the world. The company’s commitment to ‘primacy in science’ is stronger than ever, as highlighted by the 75 patents on its brands and technologies. At a time when mycotoxins pose major concerns, the company offers an industry leading and scientifically proven patented solution and is a reference for the industry through the “Know Mycotoxins” Web site

During the ‘Bounce Back’ lecture tours, participants will be provided with ten key points to help them ‘Bounce Back’ as well as 10 factors that are essential in order to attract, train and retain talented team members.

“This year’s lecture is not just about nutrition but it is also about profit, sustainability and building a platform for the future. In 2009 Alltech was featured as one of seven green companies by Inc. Magazine. With the North American Lecture Tour, we invite you to learn from our experiences and to share your ideas with us on how we can all work together to build a sustainable future as well as a better today,” continued Lyons.

For further information please visit Alltech’s Web site.

Dates and locations for the 2010 North American Lecture Tour are:

January 11

Columbus, Ohio         Blackwell Inn                                          9 a.m.

Wausau, Wis.             Holiday Inn-Wausau Rothschild         3 p.m.

January 12

Waterloo, ON              St. George Banquet Hall                        9 a.m.

St-Hyacinthe, QC        Hotel Des Seigneurs                             3:30 p.m.

January 13     

Burlington, Vt.              Sheraton Burlington Hotel                     9 a.m.

Mount Morris, N.Y.      Genesee River Restaurant                   3 p.m.

January 14

Lancaster, Pa.            Lancaster Host Resort                           10 a.m.

Lexington, Va.             Virginia Horse Center                             5 p.m.

January 15

Gainesville, Fla.         Hilton University of Florida                      9 a.m.

Auburn, Ala.                The Hotel at Auburn University                2:30 p.m.

January 18

Ames, Iowa                 The Gateway Center                                9 a.m.

Mankato, Minn.           The Country Inn and

Suites                    3
p.m.

January 19

Brookings, S.D.           Swiftel Center                                            8 a.m.

Lethbridge, AB             Lethbridge Lodge Hotel                         3:30 p.m.

January 20

Pendleton, Ore.            Red Lion Inn                                            9 a.m.

Twin Falls, Idaho         Shilo Inn

Suites                                       4
p.m.

January 21

Fresno, Calif.             Holiday Inn Fresno Downtown                9 a.m.

Lubbock, Texas         National Ranching Heritage Center       5:30 p.m.

January 22

Clovis, N.M.                  Alltech New Mexico                                  9 a.m.

Springfield, Mo.           University Plaza Hotel                              4 p.m.