With the increase in population mankind has experienced over the 20th century and continuing into the 21st, the agricultural industry faces a major challenge in the next 40 years: continuing to feed the world. Even though we can celebrate scientific successes such as better disease control methods, lower infant mortality and longer lifespans, there are also many obstacles to overcome such as a larger gap between the rich and poor and more people living below the “hunger line” than in the 1800’s.
This challenge, Feeding the World in 2050: Dinner for 9.3 Billion People, is the theme of Alltech’s 2011 North American Lecture Tour. Speakers on the 21-stop tour, taking place from Jan. 8-28, will explore how agriculture and the animal health industry can find the balance for sustainable food production, production of energy and protection of resources while satisfying consumer demands.
“It is widely accepted that global food demand may double by 2050 as the worldwide population moves towards its expected apex,” said Alltech founder and president, Pearse Lyons. “We, in agriculture must think differently by adopting new technology at a faster pace and communicating in a way we never have. This dynamic environment will define how our world looks in the future and holds incredible opportunities to shape our globe.”
Alltech will present the possibilities that lie within its core philosophy, the ACE Principle, and examine strategies for improving the performance of the animal while satisfying the consumer and protecting the environment. Besides Lyons, North American Lecture Tour speakers include Mark Lyons, Karl Dawson, James Pierce, Juan Tricarico, and Kate Jacques. These experts will discuss how new tools such as Nutrigenomics can change the way we feed our animals and ourselves; how trace mineral nutrition may be the key to overcoming major epidemics such as HIV, Alzheimer’s disease, and cancer; how the ‘farm of the future’ will look; and how agribusiness can sustain itself for centuries to come.
“In addition to the fact that there are more of us, more people live in towns and cities, away and unaware of agriculture. Because of this, the way we make food purchasing decisions is totally different that we did in the past,” said director of North America, Mark Lyons. “We can see the changing dynamics of the global supermarket playing out in our own local grocery stores. We are now looking for the right nutrients, not just the right food. We look beyond the label and at the message behind the products we buy. There has never been a time that the consumer has felt as empowered as now and at the same time as far away from the farm.”
For further information on the lecture tour, visit: www.alltech.com
Dates and locations for the 2011 North American Lecture Tour are:
Atlanta, Ga. Georgia World Congress Center 3:30 p.m.
Waterloo, ON The Cutten Club 9 a.m.
Drummondville, QC Hôtel & Suites Le Dauphin 4 p.m.
Burlington, Vt. Sheraton Burlington Hotel 9 a.m.
Syracuse, N.Y. Doubletree Hotel 3 p.m.
Lancaster, Pa. Best Western Eden 9 a.m.
Raleigh, N.C. The State Club 3:30 p.m.
Columbus, Ohio The Blackwell 9 a.m.
Madison, Wis. Sheraton Madison Hotel 2:30 p.m.
Owatonna, Minn. Holiday Inn and Suites 9 a.m.
Winnipeg, MB Canada Inns Polo Park 4 p.m.
Brookings, S.D. Swiftel Center 9 a.m.
Ames, Iowa Hilton Garden Inn 3 p.m.
Lincoln, Neb. University of Nebraska-Lincoln 9 a.m.
Lethbridge, AB The Coast Lethbridge Hotel 4 p.m.
Twin Falls, Idaho Shilo Inn 8:30 a.m.
Pendleton, Ore. Wildhorse Casino Resort 3 p.m.
Fresno, Calif. Holiday Inn Fresno Downtown 8 a.m.
Clovis, N.M. Alltech New Mexico Office 4 p.m.
Rogers, Ark. Embassy Suites- Northwest Ark 9 a.m.
Springfield, Mo. The Tower Club 4 p.m.