Want soft, thick, lustrous hair? The answer might be that herd bull with a lot of spare time after breeding season. Hair styling Web site Curl Stylist reports that bull semen has become the most talked-about hair treatment in London. Touted as “Viagra for Hair,” this 45-minute treatment ranges from $90-$138 and uses semen from – take note Angus breeders – Aberdeen Angus bulls.

Hari’s, one of London’s top salons, reportedly combines the semen with the root of the protein-rich plant Katera. Stylists massage the protein-enriched potion into the client’s hair after it has been shampooed. Then the client is put under heat so the treatment penetrates the hair. “The final step is the blow out, which gives the hair an awful lot of body, as well as shine,” the article states. Hari’s owner, Hari Salem is quoted in the article saying “I have been searching for an organic product with a lot of protein because that is what hair is made of and that is what it lacks when it is dry. The semen is refrigerated before use and doesn’t smell. It leaves your hair looking wonderfully soft and thick.”

Read the full article from Curl Stylist.