The California Milk Advisory Board (CMAB) is looking for dairy kids willing to share their unique point-of-view in a video they create for the CMAB.

How does it work? Your child (or children, group entries are welcome) fills out an application describing their video concept. Each short video segment needs to address a list of questions but that's when the creativity kicks in - they can do so in any way they want: documentary, animation or reenactment. The sky is the limit.

Applications will be evaluated based on content and creativity. Selected applicants (up to 20) will be given a Flip video camera, a list of instructions and two months to film their creation. One winning submission will be selected to win a $1,000 college savings bond. All selected applicants get to keep their Flip video camera.

Any child of a California dairy producer under the age of 18 is eligible to participate. Please submit your name, the name and age(s) of your child or children, telephone number, mailing address and e-mail address (if available) to  with a subject line of Real California Dairy Kids.

Applications will be accepted through May 31, 2010. Winning participants will be selected and announced by June 15, 2010. Final video submissions will be due August 16, 2010.

Source: California Milk Advisory Board, Western United Dairymen