The California Milk Processor Board (CMPB) — creator of the got milk? campaign — is asking people across California to warm up their ovens and frying pans and enter the first ever “got leche” cook-off.

“Latin culture is transforming California cuisine,” says Jeff Manning, CMPB executive director. “The “got leche?” cook-off is about mixing and mingling cultures, just as we do fine ingredients in a great recipe.”

Participants can submit their favorite Hispanic milk-based recipe, or any milk-based recipe with a distinct Latin “twist.” Two grand-prize winners will each walk away with a new Viking oven, a complimentary dinner at a renowned Los Angeles restaurant and got milk? merchandise with a total value of more than $2,500.

The CMPB will select 10 recipes based on their originality, simplicity and use of milk. These semi-finalists will be notified the first week of June. At the Cook-Off, the 10 semifinalists will be paired into teams of two and the five teams will each be given a recipe to prepare. To keep things fun, the teams will not receive a recipe that either team member submitted. All recipes must be cooked and presented within 30 minutes or less and use at least one cup of fresh milk. A panel of judges including a local chef and executives from the CMPB will select the winning team. The top 10 recipes will be broadcast on

The contest is open to all California residents 18 and over. Submissions must be received by June 1, 2002. All dishes should be prepared in 30 minutes or less and must include at least one cup of milk. For more details, visit the go milk? Web site at

U.S. Newswire