Checkoff effort targets Hispanic consumers

The National Dairy Council (NDC) is teaming up with the National Hispanic Medical Association (NHMA) to improve the health of the nation’s Hispanic population through an education campaign that reinforces dairy’s nutrient package.

According to research conducted by Dairy Management Inc., Hispanics who come to the United States are often great consumers of dairy when they first arrive. However, as Hispanics become integrated into the U.S. culture and have U.S.-born children, their dairy consumption decreases.

“This is a troubling trend that needs to be reversed,” said Ann Marie Krautheim, senior vice president of nutrition affairs for the NDC. “Our partnership with NHMA will help us better educate Hispanics, both those who’ve recently arrived and those who’ve lived in the United States for generations, on the need for three daily servings of lowfat and fat-free dairy.”

The NHMA represents nearly 36,000 Hispanic physicians. It is the latest health professional organization to join the 3-A-Day of Dairy program.

NHMA joins other 3-A-Day of Dairy medical partners, including the American Academy of Pediatrics, the American Academy of Family Physicians, the American Dietetic Association, the National Medical Association, and the School Nutrition Association.

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