Cookie-scented ads ordered removed in San Francisco

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

On Monday, new ads by the California Milk Processor Board went up in five San Francisco-area bus stop shelters. The ads used the scent of fresh-baked chocolate chip cookies with got milk? ads to get bus travelers thinking about milk.

However, the month-long test was cut short on Tuesday. The San Francisco Municipal Transportation Agency ordered the scent-filled ads to come down. MTA says it received complaints and concerns that the fumes might not be safe. In addition, MTA was not informed about the ad campaign before it went up. However, MTA contracts out bus shelter advertising to CBS Outdoor who did approve the ads. 

The scent in the scented adhesives, which were attached under benches and inside shelters, was created using flavor-based oils found in many foods.  To read an article from MSNBC.com, go to: http://www.msnbc.msn.com/id/16064119/

MSNBC.com

 

 



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left


644K Hybrid Wheel Loader

The 229 hp 644K Hybrid Wheel Loader from John Deere utilizes two sources of energy: diesel and electric. The machine’s ... Read More

View all Products in this segment

View All Buyers Guides

)
Feedback Form
Leads to Insight