The Sports Illustrated Official Olympic Souvenir Program will include an ad for cheese.

That’s just one of the many advertisements planned and funded by the national, state and regional dairy-producer checkoff during the winter 2002 Olympic Winter Games. Both television and print ads will be featured during the games.

The new “Ahh, the power of cheese” television commercial featuring baseball Hall-of-Famers Sparky Anderson and Johnny Bench will appear throughout the games on NBC, CNBC and MCNBC.

In addition, Utah dairy producer Garth “Tooter” Ogden will participate in the Olympic Torch Relay in Salt Lake City.

Dairy Management Inc.