The new chairman of the Cattlemen’s Beef Board is not your typical, home-on-the-range kind of person.

Lucinda Williams, a dairy farmer from Massachusetts, was named chairman at last week’s Cattle Industry Annual Convention in Phoenix. She had previously been vice chairman. The Beef Board administers the beef checkoff program.

Williams and her husband milk 100 cows. They crop 250 acres, raising corn, alfalfa and hay.

Although their farm is in a quiet, rural town, Williams acknowledges that “we farm on a residential street.”

Her location and dairy experience may bring a fresh perspective to the Beef Board.

“I tend to think I don’t come with preconceived notions on how things should or should not be in the beef industry since my farm life and location are so different from many of the Beef Board members,” she says. “My beef industry experience is somewhat limited, but this also helps me bring a fresh set of eyes. I evaluate things not because we’ve always done it this way, but I ask why we do it this way.”