Dairy producers, through their dairy checkoff investment, in partnership with General Mills, owner of the Yoplait brand, developed a new line of frozen fruit and yogurt smoothies, Yoplait Yogurt Chips. The chips use a breakthrough technology to develop a yogurt product that is blended with fruit and eight ounces of fluid milk.

The smoothies were developed to help meet consumer needs for nutritious and convenient dairy products that also taste good. The smoothies, which can be found in the frozen fruit section in grocery stores nationwide, are available in three flavors — Strawberry Banana, Strawberry Mango Pineapple and Triple Berry.

"Sales of yogurt and smoothie products have been a shining star for the dairy category in recent years," said Paul Rovey, Arizona dairy producer and chair of Dairy Management Inc., which manages the national dairy checkoff. "Checkoff-funded dairy ingredient marketing efforts work with key food and beverage manufacturers to assist in the development of new products that drive volume by highlighting the nutrition, functionality, versatility and good taste of dairy ingredients."

General Mills, in collaboration with national and local dairy promotion organizations, is rolling out the frozen fruit and yogurt smoothie products in grocery stores across the nation this fall. The launch also will include in-store sampling events to boost sales. Consumer research indicates that, once consumers tried the smoothies, they became regular customers. The smoothies will result in an estimated 120 million pounds of additional milk volume used each year.

For more information about dairy ingredient marketing efforts and other dairy checkoff partnerships, visit www.dairycheckoff.com.

Source: Dairy Management, Inc.