The Supreme Court ruling in favor of the beef checkoff program is good news for the beef and dairy industries. Dairy producers are beef producers too, and as such benefit from the fact that the beef checkoff has helped grow consumer demand for beef more than 16 percent since 1998.

"While we don’t know specifically what this will mean for the dairy checkoff litigation (Cochran v. USDA), we believe this is extremely good news for dairy and other commodity checkoff programs," said Paul Rovey, Arizona dairy producer and chairman, Dairy Management Inc. and Woody Bryant, Arkansas dairy producer and chairman, National Dairy Promotion and Research Board in a joint statement.

The dairy checkoff program works. Since the program started in 1983, total dairy per capita consumption has increased by more than 13 percent according to the U.S. Department of Agriculture. Dairy checkoff producer leaders and staff remain focused on our important mission of increasing dairy demand for the nation’s 70,000-plus dairy producers through programs like 3-A-Day™ of Dairy, school marketing, working with national restaurant chains, dairy ingredient marketing, dairy export programs, and issues and crisis management work.

The dairy checkoff program benefits all dairy producers by helping to increase demand for U.S.-produced dairy products in the marketplace. We believe the vast majority of dairy producers agree that the dairy checkoff is good for America’s dairy producers and good for the American public.