Business managers and owners should use social-networking tools like Facebook, YouTube and Twitter to communicate with customers and influence consumers, says a recent issue of Forbes.

As the dairy industry works to get its message out, these tools may offer communication solutions.

According to Forbes, while many either dismiss social networking as a time-wasting distraction or regard it as a risk-management problem — due to concerns over security breaches or data privacy— authors Matthew Fraser and Soumitra Dutta say on the other hand, social software can be used to boost productivity. Advocates say “it can facilitate an open-ended corporate culture that values transparency, collaboration and innovation.

“Most important, it can be an effective way to build a customer-centric organization that not only communicates authentically but also listens to customers and learns from that interaction,” according to the article.

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Source: Forbes