Home is where the heart is for dinnertime in 81 percent of
According to NPD’s in-depth study on dinnertime consumption habits entitled Dinnertime MealScape Study, dinner is most often consumed in the kitchen, followed by the dining room and then family/living room. Approximately 40% of individuals are watching a TV show or video while eating. Although about half of households reported eating dinner together, shift eating is somewhat sizeable, with more than one in three consumers indicating they ate at a different time from other household members.
NPD’s Dinnertime MealScape Study reports that dinner is described as a “full or complete meal” by 68 percent of consumers; 29 percent of consumers feel dinner represented more of a “small or mini meal” and 2 percent viewed it as a snack.
A more detailed release on the study is available from The NPD Group.