Home is where the heart is for dinnertime in 81 percent of U.S. households, according to market research company The NPD Group. The NPD food and beverage market research study finds that home is the most popular location for eating dinner, and 47 percent of consumers report eating dinner with everyone in their household every night of the week.

According to NPD’s in-depth study on dinnertime consumption habits entitled Dinnertime MealScape Study, dinner is most often consumed in the kitchen, followed by the dining room and then family/living room. Approximately 40% of individuals are watching a TV show or video while eating. Although about half of households reported eating dinner together, shift eating is somewhat sizeable, with more than one in three consumers indicating they ate at a different time from other household members.

NPD’s Dinnertime MealScape Study reports that dinner is described as a “full or complete meal” by 68 percent of consumers; 29 percent of consumers feel dinner represented more of a “small or mini meal” and 2 percent viewed it as a snack.

A more detailed release on the study is available from  The NPD Group.