Beginning this month, the Got Milk? Program will be seen in Great Britain as part of a program by Great Britains’s Milk Development Council.
"GOT MILK? is a powerful call-to-action," said John Taylerson, market development manager of the Milk Development Council, in a release. "We think it will add great value to our milk marketing efforts."
Associated research on consumer perception will follow in the upcoming weeks.
The California Milk Processor Board