Beginning this month, the Got Milk? Program will be seen in Great Britain as part of a program by Great Britains’s Milk Development Council.

"GOT MILK? is a powerful call-to-action," said John Taylerson, market development manager of the Milk Development Council, in a release. "We think it will add great value to our milk marketing efforts."

Associated research on consumer perception will follow in the upcoming weeks.

The California Milk Processor Board