"It's really important that students from Wisconsin's largest cities, who might be a few generations removed from the farm, recognize the significance of agriculture to the vitality and well-being of Wisconsin," said Cooper.
"It's critical to our future."
In addition to visiting schools, Alice in Dairyland makes local media appearances to discuss the program. Cooper, from Mukwonago, is a UW-Madison graduate with a Bachelor of Science degree in biochemistry. She was raised on a Wisconsin mink, corn, soybean and Clydesdale horse farm. As Alice in Dairyland, she will travel about 40,000 miles in the next 12 months, promoting Wisconsin-made commodities and educating the public about the importance of Wisconsin agriculture.
The Wisconsin Milk Marketing Board, a nonprofit organization funded by the dairy farmers of Wisconsin, promotes the consumption of milk and other dairy products. Wisconsin Dairy Council is the nutrition education department of WMMB.
Wisconsin Milk Marketing Board