While you and your banker may cheer the recent rise in milk prices, some consumers and media pundits are getting a little cranky about shelling out more for a gallon of milk. However, times like this give you an excellent opportunity to educate folks about your business — if you’re prepared with the right answers.

Rather than shrug off these comments, the Professional Dairy Producers of Wisconsin suggests that you answer with: "Prices for a fresh product like milk go up and down all the time, depending on supply and demand. Milk delivers you vitamins and nutrients in a way that few beverages can. It’s a healthy alternative — and a good value — when compared to sodas and juices."