Good news for June dairy month – ice cream sales are up as much as 20 percent in some areas.

The publisher of the trade publication National Dipper tells the San Francisco Chronicle that this is because ice cream is a comfort food, and people often turn to these items when times get tough.

“It goes back to memories of being a kid and licking on a cone,” adds Dawn Uremovich, president of Häagen-Dazs store division, which is based in Minneapolis.

These factors offer some explanation as to why ice cream parlors are meeting with success these days. And these success stories are good news for the dairy industry that needs to move product off the market. The fact that it is accomplished in such a tasty fashion with pleasurable consumer experiences is an added bonus.

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Source: San Francisco Chronicle