The FDA plans to conduct a study to uncover barriers to consumers looking at food labels, in a bid to help consumer understanding and use of information provided on packaging, reports Food-Navigator.com.
New labeling techniques have been implemented in an attempt to help consumers understand food labels. Unfortunately, previous studies by FDA indicate that the number of consumers that actually look at food labels decreased between 1994 and 2002, and younger people seem to be most prone to ignoring labels, says Food-Navigator.
As a result, FDA will be conducting a new study via the Internet. They expect 43,000 people to take part in the study.
No start date for the study has been given. But, the FDA is accepting public comment and will continue to accept comments until Oct. 23.