Kids’ health series targets parents

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The checkoff-funded National Dairy Council (NDC) has teamed up with the American Academy of Pediatrics (AAP) to answer parents’ questions about childhood health and nutrition through a new Discovery Health Channel series called “Kids HealthWorks.”

“This partnership provides NDC with an opportunity to tell parents dairy’s story related to children’s health and nutrition,” said Greg Miller, NDC senior vice president of nutrition and scientific affairs. “AAP will be helping to educate parents nationwide about the beneficial role of dairy products in children’s bone, dental and dietary health.”

The 26-segment series, which began airing in April, targets parents and caregivers of kids from birth to age 12. Four of the nutrition-related segments specifically target dairy’s role in a healthy diet:


  • “Calcium Crisis” addresses the nation’s calcium crisis and explains how dairy’s nutrient package stacks up against other beverages. The show also offers tips for parents to help their children enjoy their three-a-day of dairy.
  • “Milk Myths and Role Modeling” uses research-based information to help dispel myths that claim consumption of dairy products contributes to various health problems. It also documents the health benefits of milk, cheese and yogurt.
  • “Obesity and Weight Management” addresses how dairy foods may help kids maintain healthy body fat levels and build strong bones.
  • “From the Bottle to the Cup” answers parents’ questions about when and how children should begin drinking cow’s milk. Additionally, health experts offer advice on lactose intolerance and how to gradually add dairy foods to the diet.


The “Kids HealthWorks” series will air on the Discovery Health Channel throughout 2002, and periodically during the next several years. To learn more about the series, visit the Web site www.nationaldairycouncil.org


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