Grab your kids and head to the kitchen to create a new drink for a chance to win a $10,000 college scholarship.

Sponsored by the National Dairy Council and JELL-O, the "Mix It With Milk ‘n JELL-O" contest asks kids to invent a one-of-a-kind, wildly delicious new drink.

The contest features a different recipe theme each month from January through October. Each monthly winner will receive a $1,000 savings bond and a trip to New York City to compete in a "Milk Mix Off" event for a $10,000 college scholarship and a year’s supply of JELL-O products.

"The Mix It With Milk ‘n JELL-O contest was designed as a solution for kids to have fun while drinking their nutrient-packed milk," says Molly Pelzer, a registered dietitian and spokesperson for the National Dairy Council. "In addition to providing bone-strengthening calcium, milk offers eight other essential nutrients, like muscle-building protein, to keep kids’ performing at their best."

For contest information, visit:

In addition to contest information, the Web site offers milk and JELL-O brand mixer recipes and a Mix It With Milk party-planning guide, complete with invitations, games and recipes.

Dairy Management Inc.