Kraft craves chocolate

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

Yesterday, Kraft Foods Inc. proposed a multi-billion dollar takeover of British chocolate, gum and candy manufacturer Cadbury PLC. Cadbury’s share of the world confectionary market is greater than 10 percent, while Kraft comes in fifth at 4.5 percent.

Cadbury immediately rejected the offer, saying that Kraft undervalued the company. However, Kraft officials say they intend to sweeten the deal to one that Cadbury’s board could accept.

Experts suggest that these negotiations could spur another round of food industry consolidation.

Click here for more.

Source: USA Today



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left


RX7320

When moving hay to feed dairy cows, farmers are seeking a versatile tractor. KITOI’s new Tier 4 RX series tractors ... Read More

View all Products in this segment

View All Buyers Guides

)
Feedback Form
Leads to Insight