Kraft develops retail cheese display

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Kraft Foods is rolling out a new retail cheese display to highlight the “snackability” of cheese. The new displays began to pop up last month and are expected to be in 1,000 stores by Dec. 31.

The Snacking Cheese Center is designed to build and enhance the relationship between the consumer and the brand. The visual structure will directly engage customers with the company’s cheese products.

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Source: Retail Customer Experience

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