If you haven’t checked out the milkismilk Web site lately now would be a good time to do so.
Alex Avery, research director for the Hudson Institute’s Center for Global Food Issues, has devoted his latest two milk blogs to the topic of “What real consumers want in milk.”
In the first installment he explains why retailers need to take a hard look at all consumer research. He explains how research is often manipulated to get the answer a special-interest group wants in order to sway retailers.
In the second installment, Avery explains how biased consumer research gets used to create misleading marketing claims, which in turn, impacts consumer attitudes and purchasing decisions about milk.
To read the blogs, follow this link.