Milk sales from vending machines grew 10 percent last year, according to a new Milk Processor Education Program (MilkPEP) survey cited in the May 15 Dairy Business View. The number of vendors offering milk also increased, up nearly 6 percent versus 2004.

The annual survey, which began last year, also shows that nearly 40 percent of vending operators offer milk. Another 8 percent say they may add it to their product line-up.

“What we’re seeing is that milk vending is growing, but that processors still need to educate and work with vending businesses to make the compelling case for milk,” said Julie Buric, senior director of promotions at the International Dairy Foods Association.

Dairy Business View