Nestlé USA is taking aim at CytoSport, manufacturer of Muscle Milk, who Nestlé believes is making false advertising claims about their product. According to the New York Times , Nestlé claims the product is deceptively named and marketed because it does not actually contain milk.
“Nestlé USA strongly believes in the nutritional benefits of milk. Consumers looking at Muscle milk, marketed as a ‘Nutritional Shake,’ are likely to be misled into believe they are purchasing a flavored or supplemented milk product, when in fact they are purchasing a water-based product that contains no milk,” says a company official quoted in the New York Times.
Click here to read the entire article: Got Milk? For Sports Drink Maker, Nestlé Says No
Source: New York Times