The Milk Processor Education Program (MilkPEP) has launched a new teen-focused program. The campaign, dubbed “Body by Milk,” awards points to teens that collect single-serve milk-container UPCs or expiration dates. Teens use the points to bid on clothes and gear from popular brands such as Adidas, Fender, Roland, CCS, Epic and Baby Phat.

Body by Milk posters in 45,000 middle and high schools tout the campaign, which runs through December. Teens earn five points for each UPC or expiration date from single-serve milk containers. They also can earn bonus points for taking health-related quizzes and doing other activities at the Body by Milk Web site.

MilkPEP, which funds the Milk Mustache campaign, is executed by the International Dairy Foods Association.

To learn more about the new campaign, go to: www.BodybyMilk.com

Promomagazine.com