New milks will feature favorite cereal flavors

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Thanks to an agreement between Bravo! Foods and General Mills you will soon be able to get the flavor of your favorite cereal in the milk you drink.

Bravo! Foods International Corp. plans to launch Trix, Cocoa Puffs, and Wheaties flavored, fortified, extended shelf life milk drinks under a recently signed five year trademark licensing agreement with General Mills Marketing, Inc. In addition to these brands the agreement covers Lucky Charms, Count Chocula, Booberry, and Frankenberry. Bravo! has the right to use the equity characters associated with each brand.

Bravo! will market these General Mills brands of flavored milks in grocery stores, mass market retailers, convenience stores, bodegas, vending machines and schools in the fifty states in the US including the District of Columbia. Bravo! also has the right to market these products in Canada. The license agreement extends through December 31, 2011.

Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.

For more information, visit: http://www.bravobrands.com .

Bravo! Foods via PRNewswire



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