A new book, Get Started Marketing Well, for dairy producers is now available in electronic (e-book) form.
The book walks producers through the process of positioning a dairy business for success with improved marketing. It describes what strategic marketing looks like, key principles to follow and common pitfalls to avoid.
After a year marked by extreme milk market lows, fluctuating input costs and lending concerns, Stewart-Peterson president and chief executive officer Scott Stewart says it’s time for dairy producers take control of their marketing.
Visitors to www.stewart-peterson.com can read an excerpt from the book as well as its table of contents. Producers can request a free copy of the complete book at the firm's Web site or by calling (800) 334-9779.