New risk-management tool

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A new book, Get Started Marketing Well, for dairy producers is now available in electronic (e-book) form.

The book walks producers through the process of positioning a dairy business for success with improved marketing. It describes what strategic marketing looks like, key principles to follow and common pitfalls to avoid.

After a year marked by extreme milk market lows, fluctuating input costs and lending concerns, Stewart-Peterson president and chief executive officer Scott Stewart says it’s time for dairy producers take control of their marketing.

Visitors to can read an excerpt from the book as well as its table of contents. Producers can request a free copy of the complete book at the firm's Web site or by calling (800) 334-9779. 

Source: Stewart-Peterson


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