The National Institute for Animal Agriculture’s (NIAA) annual ID•INFO EXPO 2007 will be held in Kansas City, Missouri August 28-30th at the Westin Crown Center.

“Based upon the input we received from last years attendees, we are expanding the scope of the event as reflected in this year’s theme, IDINFO EXPO 2007—Where Traceability Needs Intersect: Animal Health, Country of Origin Labeling (COOL), Food Safety and Consumer Demand,” explains Robert Fourdraine, chair of the NIAA Animal Identification and Information Systems Committee.  

“While progress on the U.S. Department of Agriculture’s (USDA) National Animal Identification System (NAIS) will be discussed at this year’s event, we recognized that producers and animal agriculture are eager to consider other aspects of livestock identification and food traceability.  As producers and industry look at creating greater value for their product, industry driven programs such as source verification, quality assurance and branding of products have increased in importance,” points out Fourdraine. 

Livestock producers are looking for cost effective practical solutions by which to implement these programs. ID•INFO EXPO 2007 will feature presentations and a trade show displaying the latest technologies, practical solutions and services available to producers and industry.  

For more information on this year's conference, go to:  www.animalagriculture.org.  

National Institute of Animal Agriculture