The Physicians Committee for Responsible Medicine (PCRM) has agreed to drop Kraft from the lawsuit it filed against the dairy industry and three other food processors over “deceptive” advertising. In return, Kraft has agreed to stop running certain ads and to update its consumer information.

PCRM contends there is no link between consuming dairy foods and weight loss and that the advertising used in the dairy industry and by General Mills Dannon, McNeill Nutritionals and Lifeway Foods is deceptive and must be stopped.

Kraft is the only group to hold talks with PCRM.

PCRM is an activist group that receives funding from PETA and with less than 5 percent of its membership actually being physicians.

Reuters, Market Watch